Gritty Effect on trailer

During the editing phase, to give the trailer an urban gritty feel the editor had decided to give all the scenes an overall gritty feel to it. This was done by using the video filter 'Luca's Image adjust [lite) on Final cut pro. This had allowed the editor to create a feel in which stays in connection with the brand identity which will allow the audience to feel the genre that is being portrayed. In order for us to get this urban gritty feel we had used this filter to change the colour for instance the clips were placed with an increase of shadow & highlight which gives it a darker feel and also lighten & saturate had been taken off completely which allowed the scenes to come out looking gritty and give it that urban feel. 

To keep our evaluation connected with our brand identity of our products and TV channel, we decided to make individual backgrounds running through our evaluation keeping it clear that we've linked everything together, the individual motifs that we created on motion for each character had a colour scheme to represent the person, we've chosen iconic backgrounds for these individual images, blocks of the Warwick Estate, the helicopter view of the Gherkin and other buildings and a typical London subway.

By U3.TV

Our Final Channel Ident

After uploading our channel Ident we decided we wanted to make it look more like a 3-D TV screen, We had done this by adding content to the existing logo. We had made the TV screen look more edgy and curved so that it looks like a 3D TV. It also gives the logo a sense of realism as if we are actually watching it. The Text used had become much more thicker so that it is clear and people recognise this logo every time they see it.

In general i think that this is in keeping with our brand identity as because this channel ident refers to the genre of our trailer and also it portrays us as a group too. We specialise in people who live in the urban world the TV itself can connate being 'Poor' most people who live in urban areas often come from a background who have financial issues. Also the crack in the middle of the screen fits in with our brand identity too because it suggest people who may live in the urban world but with two lives, this side of a person's life is shown in our soap 'Kareem'.

Week 9:

This week we focused on creating our poster and magazine. We used In design to create the magazine as we had to add lots of different texts. For the magazine we used photoshop, we wanted an arabic/english font that wasn't available on photoshop sowe downloaded the font from the internet and added it to the poster to write our soap title. We created two posters and chose the one that does not follow conventions as we felt it would be more effective and mysterious as it only gives subtle but persuasive suggestions about the soap and makes you want to know more about it as the poster doesn't give too much information. These have also been uploaded on our blog.

Motion for Ameera

We created this motif of Ameera on Motion. We decided to choose different colours for each character. We chose green for Ameera to symbolize envy, red for Kareem to symbolize danger and blue to represent Skyvez's male nature and violent behaviour. The purpose of these motifs is to make the audience familiar with the character's names and relationships in the soap. The motifs are presented after a few quick shots of them in the trailer. We only did three Motifs of the three main characters, however there are other characters included in the soap.

Motion for skyves

We wanted colour to symbolize the different character's personaliities. For Kareem we used red which symbolizes death, danger, evil, hell, love and much more. For Ameera we used a green colour which suggests envy and for Skyvez we used a blue/black and white colour to represent his masculinity, the black and white part suggests being caught on CCTV, this reflects on his criminal history.

Motion for Kareem in trailer

 

This is the Motif that we created for our main character Kareem. This motif has been inspired by the title of the 'Real hustle' where all the characters are being introduced and there are stills of each character, this is to help the audience get a sense of what the characters personalities are like and what they are about. We thought it would give our audience better insight into the main characters through the soap trailer , helping them to understand the storyline in a more creative way. Also we didnt want to show the motifs all at once so instead we spread them out and let each one come after a couple shots of them in the trailer.We as a group think that the Motif idea works really well but audience feedback will strongly back up our thoughts of it working.