Thursday 24 February 2011

Our Final Channel Ident

After uploading our channel Ident we decided we wanted to make it look more like a 3-D TV screen, We had done this by adding content to the existing logo. We had made the TV screen look more edgy and curved so that it looks like a 3D TV. It also gives the logo a sense of realism as if we are actually watching it. The Text used had become much more thicker so that it is clear and people recognise this logo every time they see it.

In general i think that this is in keeping with our brand identity as because this channel ident refers to the genre of our trailer and also it portrays us as a group too. We specialise in people who live in the urban world the TV itself can connate being 'Poor' most people who live in urban areas often come from a background who have financial issues. Also the crack in the middle of the screen fits in with our brand identity too because it suggest people who may live in the urban world but with two lives, this side of a person's life is shown in our soap 'Kareem'.

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