Brand Identity

Tell us about whom you are, what is your brand identity and what do you stand for?

We are Urban3 (U3) TV channel that broadcasts urban realist soaps, films and documentaries. Our companies. Our company’s main target is to make people aware of the real world and the issues that occur in our society today but are not spoken about openly. We also try to portray our soaps in a realistic and believable way so that our audience can have emotional and intellectual bond with what they view.

We don’t talk about nonsense or anything irrelevant. Our main focus is real issues and scenarios. We are the absolute definition of “Urban Realism”. We give recognition to those that are neglected in society and stereotyped without being given the chance to speak about themselves.  We are here to subvert the stereotypes and highlight them.

We will keep our identity simple; we don’t like fussy, unnecessary detail. However even though it is simple, we won’t hesitate to make our brand identity reflect on our personalities and the personalities of our target audience. The fonts that we will use are going to reflect the street vibe that is present in our soap, helping to reinforce our brand identity and establish the authentic style.

We designed a Channel Ident that represents us and our audience. We designed in a way that is unique and recognisable to our viewers.

By. U3.TV