Eastenders soap trailer analysis

The soap trailer judgement day for the soap eastender’s conveys a lot of emotions through the way the camera shots and sound were used. The opening shot shows the main character’s shoes as he steps in to a dark environment; this creates tension right away as it keeps the audience thinking where the character could be heading. An over the shoulder shot is used to introduce Bradley Max’s son, the costume giving to him is a security guard outfit and he gives Max a nod with his head for Max to head to the right this gives Bradley a sense of power over him and the tension rises from then. A close up shot is used to show the emotion through his facial expression as if he is accountable for everything that is happening in the trailer, an unsurprised face of the main character spotting Stacey as a cleaner walking up to him in a seductive way shows us that this could be Max’s future if he carries on the way he is. This shot of Stacey allows the audiences to see the dirty nature of her and the link she has with Max.

The soundtrack used matched the camera shots and emotion, and gives the trailer a dark and mysterious feel as we don’t know what will happen. There isn’t any dialogue throughout the trailer, we see all the communication through eye contact and body language this gives the audience an insight that his family and friends don’t want anything to do with him which makes Max isolated from the rest. Non - diegetic sound was used throughout the trailer with the lift doors opening and the movement of the trolleys this also helps the audience see the emptiness and lone feeling; it was as if max was walking into death. The voice over used in the trailer is given to us in a deep and rough way which simply fits in with the soundtrack and the heaviness of the trailer overall.

The lighting that is used in this trailer is unusual of what east Enders will normally use, the use of the lighting goes with the character being lonely and isolated. The lighting used also shows the characters shadows which could suggest that he only has his shadow with him as he is isolated away from his family and friends. The main part of the trailer which keeps the audience wanting more is the end part of trailer when jack is holding the ticket this leaves the audience wondering of what will happen next and will leave the audience with questions flying across their minds.
At the end of the trailer the we see a shot of Jack holding a ticket with Max’s name on it, this suggests Max is walking straight into his death bed it is all ready for him but will he sleep in it?, this is followed by the same deep voice exclaiming ‘’judgement day for max’’ this puts the character Max into frame and makes the audience look out for him in the next episode of this soap. The satellite map of the east end which they always use at the beginning of the soap this is used to create a brand identity bond with the audience. The audience will know right away due to the drumming which starts and ends the soap that this trailer is from the soap eastenders right away due to the iconic bond their identity has with the audience.

In all soap’s multiple narratives are used and each of them are fitted in really well, even though this soap trailer focuses on one main narrative it shows us the outcomes of this one character and how the character has an affect on others.

By U3.TV