Poster Draft

 

This is the poster for our soap, the direct address is the image of a person split into two. One side of the person is dressed half religious which represents the good side of the main character. The other half of the image is a person with the street dress which represents the bad side of the main character. In the poster we also included the channel Ident this is placed on the poster so that our audience can be aware of where to find this soap. 

We have managed to look at other posters and looked at where they would place their images and where they will place there text also. After anaylsing these posters we have managed to place out main character which can be referred to as direct address.

The main image should immediately attract the audience into what the image is trying to say, for example the split image of our main character should interest the audience who view this poster into thinking what the image is saying about him. The image is a direct address so this should be the main convention that attracts the audience right away. 

The title is placed in english on the top left and in arabic on the top right, we have chosen to place the title at the top so that the main attraction should be on our main character. The reason why the title was in arabic and translated in english so that it leaves people thinking and may allow some people to research what the actual meaning of karim could be.

The channel ident was placed just under the title on the right of the main image this was placed were it is in the poster so that people who look at the poster will see the channel ident because of the main image, the channel ident should be recognisable every time it is seen by the audience.

The released date is placed on the left of the main image so that it informs people about when the soap will come out. These conventions that we have used in our poster have been chosen from analysing posters that we have looked at previously.

We think that this poster is similar to the everyday posters of today because of the same conventions that it offers on it. The font of the title is big and bold which attracts the audience right away. The title is written in two language the first the english lanuage and the second is the arabic language which also spells the title. We thought that this poster will attract our target audience due to the simplicity of the poster, Our target audience is clearly not interested into looking at posters that is why we kept it simple and created this poster with as little text as possible.