Eastenders magazine front cover analysis

This magazine front cover cleverly amazes the reader with its vibrant colour scheme and the way in which the pictures and text are merged with each other. This was well thoughtful in order to attract their target audience. The image of Kat & Alfie bang in the middle of the magazine attracts immediately the readers attention as the image is a direct address to the reader. The text is placed in the right positions as so that it can draw the attention of the reader right away. The main cover line text which is yellow in bold writing, exclaiming ‘KAT & ALFIE ARE BACK’ draws the attention of the reader’s eye as soon as the magazine is looked at. The outline of the cover line being black behind yellow allows the text to stand out and grab the attention of the buyers. There is a smaller caption placed right under kat and on the left of Alfie saying ‘she’s pregnant- but is he the dad?’ this simply engages with the reader and tells them who the main characters will be in the story line of that weeks episode.

The magazine is layed out in a specific way so that all the main events that will be happening in the soaps, will appeal to the audience. The skyline at the top, cover lines at the bottom and the lower third of the magazine cover are focused on different soaps and advertisements such as ‘TV choice Awards 2010’. There are two lures on the magazine front cover which shows the readers the price of the magazine. One of the prices is on the top right in a fairly relaxed shape, and the other one is in the middle of the magazine next to the image of kat & Alfie in a jagged shape bubble with an orange background stating that the magazine is ‘Only 42p’, this draws the attention of the buyer as the word ‘Only’ is meant to suggest how cheap the magazine is. In addition to this having the price in orange helps the text stand out more on a baby blue background and it is eye catchy. The magazine cover is packed with images and text this keeps the reader engaged with different main cover lines and images which then will lead them to read on or maybe actually buy the magazine.

The masthead of the magazine front cover ‘TV choice’, is placed the top left of the magazine front cover with a red coloured bubble behind a bright white text. Part of the masthead is covered by the character Kats head, this may implement that the two characters story line is way more important than the magazine name or it could mean that they don’t have to show the full name as this magazine is known to its target audience anyway, so they are familiar with the magazine as soon as they see it. Underneath the Mast head there is the website for it this is for the people who want to go deeper and want to know then what the magazine has to show this also shows us that the magazine could appeal to a  younger audience as the internet is where you will find most young people in the world of today. It also gives the magazine a more modern edge to it.

In general the colours used in the magazine are controversial and is typical of an advertising magazine, all the bright colours and stand out text allow the magazine to become friendly with the audience as it feeds them in with all the information they need to know about their favourite soap. The main reason these magazines are packed full of information and pictures is because they want to interest their target audience and get these magazines selling.

By U3.TV