Target Audience Profile

"URBAN PEEPS"

What have you called your Target Audience?

We have decided to call our target audience "Urban Peeps". We have chosen this time in association with the name of our channel. The channel name is Urban 3 (U3). We have chosen this name as it relates to us as individuals and we wanted it to relate to people coming from the same society and backgrounds as us.

Who are "Urban peeps" and how would you describe them?

"Urban Peeps" are young adults from the age of 16-30, coming from both genders. It's basically about people coming from working class families, ethnic minorities, deprived areas. Anyone who has struggled financially, emotionally, physically or in any kind of way in the areas of London is a "Urban peep". Our soap will relate to a large Muslim community too as it speaks of struggles in religion and culture and trying to fit in with modern day London and the street life that comes with it. Anyone that feels our soap has appealed to them is definitely an "Urban Peep"!


Any stereotypes?

Many stereotypes...erm let’s see. Anti-social, rude, gang members, trouble makers, racist, criminals, tramps...You want me to go on? No I think I’ll stop here.

Are they really any of those things?

All I'm saying is don't judge a book by its cover, just like in our soap not everyone is what they seem they are.

Any films they may watch?

Anyone who enjoys urban realist films will definitely enjoy our soap. Films for "Urban peeps" are Kidulthood and Adulthood, Shank and 4321. Any film that ives out a message they can take away is a film for "Urban Peeps".

Any TV Dramas you might suggest?

Gun rush, Duplate Drama and Prison Break.

What kind of music do "Urban Peeps" listen to?

They don't have a particular music genre as they like to listen to different things.  However you’re most likely to find saved on their playlist anything from Hip Hop, Grime, R&B or even Slow Jams. By the way some of the may not like listening to music at all and stick to just listening to The Quran. (Islamic Holy Book)

How do they dress?

If I told you how they dressed that would make me stereotypical. They dress casually and like to keep warm. Anything comfortable and affordable may be just it. Tracksuits, Baggy jeans, hoodies. You wouldn’t see much designer clothes though.

By U3.TV