This poster presents the characters in a naughty, sexual way. It fulfils the word ‘desperate’ in so many ways. The image of them covering their bodies in big apples looks morally indecent and subverts the positive stereotype outlook on housewives. The apples can also be an icon of symbolising women and the story of Adam and Eve, indicating that women are not always perfect and have their flaws just as well as men. Each and every housewife is in this picture, this makes the audience familiar with them as characters and with their personalities. The main focus is on each women’s face, the idea of keeping them naked may be to show they are confident in their own skin but are covered in ‘women problems’. In this case the apples. The white background and redness of the apples really brings out each characters face and makes them stand out. The apples are a red colour which signifies danger, sexiness,love and femininity. All personality traits of these characters. The girls here look like sexual icons and ooze sex appeal.Each has a different hairstyle and hair colour identifying they all have their own taste and style and do not copy eachother in order to show they are close friends. This may arguably show a sense of independance.
The Soap logo is still the same; however the colour is slightly changed, like I mentioned before the colour red is used to intensify the word 'desperate' in a way that looks dangerous. There is a rhetorical question on the poster which says, “How do you like them apples?” may be an innuendo of some sort and a play on words with the apples on the poster. I personally think this poster is aimed at men and is trying to get them to be part of its audience and thought this will be a clever way to attract them. We are giving information on when what time and what channel it will be on. It also has a channel ident and has their website. I personally think this poster gives you a feeling that this soap is a comedy and is humorous.
Posted By U3.TV
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