This is our channel Ident; there are a number of reasons why we created our logo in this way. Firstly it represents the ideas of the genre that we specialise in. The diagonal crack that is on the screen in the logo represents two things. First of all the two different sides in people’s lives who are trying to cope in their society and all the issues that are in them. Secondly the isolation between “Urban People” and people who are not a part of the urban society and who are fooled by stereotypes and the media’s portrayal of them.
We came up with our channel name by the inspiration from ‘E4.TV’. Our channel name U3 stands for Urban 3. We wanted the name to be personal to us just as it was to our target audience. Urban 3 has two meanings, one in which represents us as a team. We are also young people who all come from a similar background and urban society which allowed us to portray this in our logo. Urban 3 is a way to describe us and people who live in an urban society is our main target audience. We chose to keep our names familiar and with the same meaning. We didn’t want something cheesy or too formal as it wouldn’t be representing our band identity.
This is so far the first draft for our channel Ident, we have been thinking about using colour but we are not sure if that’s what we want as we want people to take us seriously and realise that we are not making soaps just to entertain people but also to help them engage with the different societies and their cultures. Urbanism isn’t just a name; it’s something that exists in our everyday lives and should be portrayed in the right way and send out positive messages to it's audience.
By U3.TV
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