This is a soap poster from the soap 'Harrow Road'. We felt that the font was quite tacky and clichéd. As our soap is not only based on urban culture, but also on ethnic backgrounds; we felt that our font should be a mixture of urban with a middle eastern style. This group have done more than one poster for their soap each one featuring a different character from the soap, however we thought it would be effective to have one poster only that features the main character only, leaving the audience intruiged about if they're is anyone else starring in it. The soap title Kareem may also make the audience wonder if it is a soap starring just one person and even if they figure out their are more characters, the fact that their isn't any information about them, will make the audience want to find out more. We also chose red and white to be Kareem's signature colours to represent his two different personalities and lifestyles. In the title we will try and fit in red and white in the title to show this instead of keeping it plain white like in this poster.The background of this poster is a harrow road estate, this shows the audience where the saop is set, this is a good idea and follows conventions, however we felt that we wanted to present where our soap is set in a more creatve way through using photoshop. We also didn't like the fact that the poster was very crowded, we agreed that our poster will not follow conventions and will be kept simple with a plain background but make sure it remains very effective and shapes meaning. We will give out very subtle information about our soap e.g where it;s set, the genre, what channel it's on and as like the poster above we will also inform our audience of when it will air on this TV channel. We will also have our Channel Ident on our poster somewhere, even if it's on the side to make our audience familiar with who created this soap and the fact that they will now us as a 'urban' channel will help then gain insight into what the soap will be based about.
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